Brand Recognition

It was not surprising when Madeline started recognizing the Target logo everywhere. After all, it's all over our house, on a mouse pad, credit cards, T-shirts and many household products. And we go to Target all the time. But apparently she's soaking up more branding than I realized. I bought her a pair of neoprene Nike sandals to wear at the pool. She immediately started calling them her "running shoes." They would be very hard to run in, so I couldn't figure out why she would think they were for running. Then she called Al's Michigan visor his running hat. He has never worn it to run. But I made the connection. Al's visor and her shoes have the Nike Swoosh. Al also wears a Nike T-shirt for running, white with a little, tiny Swoosh on it. As her little mind figures out the way the world works she filed away "Swoosh=running." Makes me wonder what other connections she's making...